I want to share an incredible charity that I found today. I wrote this blog about my inconsistent access to water during the summer in the Sahara, which is a breeze compared to the more than half a billion people across the world without access to any clean water. Ever. Of course, we all know water is life, to put it simply, and I have felt the calling to contribute to mitigating the water crisis but haven’t known how.
Today on Youtube, I saw one of Gary Vaynerchuk’s videos pop up. charity: water was in the title, and I quickly clicked on it. Gary spoke a lot in the video, but Scott Harrison caught my attention. I searched his company and decided quickly to purchase his book, Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World. One of the motivating factors being that HE’S NOT MAKING ANY MONEY ON THE BOOK. So my purchasing the book directly contributes to charity: water. He gave the advance and profits to the charity. Actions speak to motives, people. Believe what people do.
And if you don’t know about charity: water, the basis of the organization is that 100% of public donations go to bringing water to the waterless. Overhead costs, including office operations, salaries, and travel, are paid by another pool of donors, called Well members, who are private donors. His concept is to reinvent charity because so many distrust the philanthropy industry and where their donations end up. I support this initiative wholeheartedly.
Today, I also became a Spring member, donating monthly to the projects. I have had my fair share of subscriptions over the years, but a charity subscription is my favorite one yet. The branding of this donation program is on point, by the way. I encourage you to donate monthly if you can, or donate once if you cannot.
They also have some amazing content on their website and YouTube, the organization’s value proposition in a way- total transparency. They share both failures and successes, empowering and encouraging donors with the truth. They even have a map that shows the locations of all of their wells. I feel blessed to be able to donate to an organization like this and have no doubt that we can end the water crisis in our lifetime.